The Conscious Luxury TREND REPORT
FARFETCH CONSCIOUS LUXURY TRENDS REPORT
Key findings include:
- Consumers are choosing to shop more responsibly across the world – Mexico experienced the strongest growth globally in Conscious shopping with +341% year-on-year growth in Conscious GMV 2019/2020; Asian countries are demonstrating a forward-thinking approach to brands, often adopting emerging Conscious brands before the rest of the world
- Consumer awareness is driving transformation – the sale of Conscious products grew 3.4x faster than the marketplace average over 2020 driven by FARFETCH’s broader offering and increased consumer interest; traffic to Conscious pages on FARFETCH.com quadrupled year-on-year and following the pandemic there has been a dramatic rise in the use of the Sustainability filter on FARFETCH.com
- Circular fashion initiatives are resonating with customers – customers are increasingly utilizing services that help them extend the life of their clothes; FARFETCH’S Second Life resale service grew 527% YoY whilst our donations service grew 662%. Sales of and views of Pre-owned items also saw huge growth.
- Boutiques and brands are taking action to meet consumer demand – small luxury brands including Alighieri, Bode and Veja, are leading the charge in terms of Conscious practice; established luxury brands including Burberry, Gucci and Prada have launched successful Conscious collections.
